SAS Customer Intelligence 360 releases operate on a continuous delivery model that allows for a more scalable, phased approach to feature deployment. Accordingly, these release notes are updated several times a month. Check them regularly.
Unless otherwise specified, the features listed below are General Availability. Features that are released as Limited Availability and Release Preview are indicated. For more information about release levels, see Phased Releases for SAS Customer Intelligence 360.
Access to the features listed here depends on your role, license, and the release phase. Contact your SAS representative if you have questions about a feature’s availability. For a full list of new features in SAS Customer Intelligence 360, see What's New.
The April 2025 release of SAS Customer Intelligence 360 includes the following new features and enhancements.
April 30
- Activities Renamed to Real-time Journeys (Release Preview): Activities are now rebranded as real-time journeys. The new name reflects the best use cases for this feature. The functionality remains the same. The canvas has a new UI that matches the new scheduled journeys feature.
The Activity Designer role is now Journey Designer. This role grants access to creating and editing both real-time journeys and scheduled journeys. - New Scheduled Journeys (Release Preview): Create schedule-driven, multi-channel experiences for customers with scheduled journeys. Use cases for scheduled journeys include promotion campaigns, sales, onboarding, cross-selling, brand awareness, and more.
Scheduled journeys start with an audience. Then use Wait nodes and Split nodes to orchestrate a series of bulk touchpoints on a drag-and-drop canvas. Email and custom tasks are initially supported. Personalize tasks with audience and event attributes. Use metrics to monitor engagement and conversions. Set up holdout control groups to measure your journey's impact.
Get started with scheduled journeys by selecting Journeys > Scheduled from the navigation bar.
For more information, see About Scheduled Journeys in SAS Customer Intelligence 360: User’s Guide. - Bulk Custom Task Integration with Scheduled Journeys (Release Preview): In a scheduled journey, you can now add a node to configure a bulk custom task.
When you create a bulk custom task, select Scheduled Journey as your Source Type to set up the task for using data from a scheduled journey.
The customer data for task targeting is then defined by a scheduled journey that includes this task. Task scheduling and task execution are also managed by that scheduled journey. You can also personalize the task with audience attributes and event attributes from the scheduled journey.
For more information, see Create a Bulk Custom Task in SAS Customer Intelligence 360: User’s Guide. - Email Task Integration with Scheduled Journeys (Release Preview): To support multi-step and multi-channel campaigns, bulk email tasks can now be used with scheduled journeys.
A scheduled journey is a coordinated series of tasks that are designed to meet the goals of a marketing campaign. Journeys chart the customer paths between tasks, such as sending a particular message through a particular channel, and conditions, such as the primary metric and evaluation periods.
For more information, see Create an Email for Scheduled Journeys in SAS Customer Intelligence 360: User’s Guide. - Android SDK Update: SAS Customer Intelligence 360 Mobile SDK change log for Android updated. See Change Log for the SAS Customer Intelligence 360 Mobile SDK for Android.
- Navigation (Release Preview): The left navigation is updated to provide a streamlined user experience. Similar items are grouped into collapsible sections. In addition, you can mark items to add to the new Favorites section.
- General Settings for Number Formats (Release Preview): The user interface for the Number Formats page in General Settings has been updated to improve the user experience. The functionality remains the same. You might notice minor UI modifications.
Note: Previously, this page was named Formats Settings in the Data Processing section. - General Settings for Roles and Groups (Release Preview): The user experience for Roles and Groups was updated. In Groups, you can now filter by a group's name, description, or members.
- General Settings User Experience (Release Preview): The user interface in General Settings has been updated to improve the user experience on various pages. The functionality remains the same. You might notice minor UI modifications.
These pages are updated:
- API Credentials
- Customer State Management
- Event Tracking
- Search Tags
April 16
- Contextual Information in Tasks: The ability to add contextual information is now available in the production tenant for all customers and is supported for the following types of tasks:
- Custom bulk tasks
- Direct marketing tasks
- On-Premises bulk email tasks
- Facebook Ads tasks
- Google Ads tasks
- LinkedIn Ads tasks
- Snapchat Ads tasks
For more information, see Contextual Information for Identities in SAS Customer Intelligence 360: Administration Guide.
April 9
- Contextual Information in Tasks (Release Preview): You can now add contextual information to members of a segment to associate them with a category such as a household or an account. This information sets a context for why a member is being contacted and can be used to create or adjust contact policies.
After you add the contextual information, the data can be associated with these task types:
- Custom bulk tasks
- Direct marketing tasks
- On-Premises bulk email tasks
- Facebook Ads tasks
- Google Ads tasks
- LinkedIn Ads tasks
- Snapchat Ads tasks
For more information, see Contextual Information for Identities in SAS Customer Intelligence 360: Administration Guide.
The contextual information is associated with a task's records in the data tables and their contact events.
April 2
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SDK Flutter Cookbook: Updated SAS Customer Intelligence 360 Mobile SDK Integration with a Flutter App: Cookbook. See the Integrating with Hybrid Mobile Apps section in SAS Customer Intelligence 360 Mobile SDK.
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SDK React Native Cookbook: Updated SAS Customer Intelligence 360 Mobile SDK Integration with a React Native App: Cookbook. See the Integrating with Hybrid Mobile Apps section in SAS Customer Intelligence 360 Mobile SDK.
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Audience: The ability to create audiences using generative AI is now available in the production tenant for all customers. For more information, see Defining an Audience (Step 5) and GenAI Best Practices for Creating Audiences in SAS Customer Intelligence 360: User’s Guide.
Note: This feature applies to audiences created from the Audiences page that use Google BigQuery, Snowflake, or Amazon Redshift as a data source.
IMPORTANT It is your responsibility to review any output generated with AI to ensure that the AI-generated content that you select is appropriate and accurate for its intended purpose.
